I came across this advert for New Holland construction equipment in a recent edition of the Australian earthmoving magazine Final Trim and it kind of got me thinking why can't we have adverts like this in the UK!
Final Trim is well worth a look and it is interesting to see the difference in approach not only to jobs and machines but also in the way the products are promoted down under.
I would be very interested to hear what our PR teams think about this kind of advertising?
I am sure it would be a massive hit with the operators on sites all around the country.
You get the best of both worlds, pictures of the machines we all love and lovely ladies too!
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